Charging Your Worth: Pricing with Confidence

Charging Your Worth: Pricing with Confidence
 

Many women business owners are brilliant at what they do, but when it comes to pricing their work, self-doubt, limiting beliefs, and fear of losing clients can keep them stuck charging far less than they are worth.

In this presentation, Rachel Collins cuts through the confusion with a practical, straightforward framework for setting prices that reflect your true value and support the business you are building. Using her signature reverse-engineering approach, Rachel will help attendees take a clear look at what is really behind pricing hesitation and how to begin turning that around. She will walk through the calculations needed to determine what you actually need to charge in order to pay yourself consistently, cover expenses, and create real profit.

Key Takeaways:

• Why you may be undercharging, and why the reason is often not what you think
• A simple formula for working backward from your income goals to price with confidence
• How to stop making buying decisions for your clients and start pricing for the people you want to serve
• Which pricing model fits your business and how to think creatively about it

Rachel Collins is a Certified Financial and Business Accountability Coach, with Living Well Financial Coaching who helps women business owners navigate the financial realities of entrepreneurship. She works with driven entrepreneurs who are making decent money but still feel broke and are tired of the feast-or-famine cycle.

Rachel creates a shame-free space where clients can get unstuck, build systems that work, and run businesses that are both profitable and sustainable, so they can stop stressing and start living with greater intention and purpose.

Giving Back: Supporting Andrea’s House
We are proud to support Andrea’s House, a local nonprofit providing transitional housing and resources for women and children in our community. We are always collecting supplies and gift cards to help meet everyday needs.

Suggested Donation Items:
• Cleaning supplies
• Laundry detergent
• Handbags and tote bags
• Facial and personal care products
• Gift cards (grocery, gas, or general retail)

Donations are always appreciated and help make a meaningful impact.